Mockup & Protoyping
EL BE is a one-stop beauty clinic based in Sydney CBD that offers all beauty services on the market to date. Their website is the customers' central hub of information and administration (bookings, cancellations, etc). Providing content tailored to the user's interests and creating an experience that flows through to the salon, post-treatment and beyond.
The goal of the website is to create a smooth and user-friendly experience from when the user enters the website until post-treatment. It underwent an end-to-end process that ensured that the issues were addressed and resolved with the identified personas, resulting in a fluid personal experience.
The process included the following tasks:
User Research & Interviews
Wireframing & Prototyping
Full Case Study