EL.BE
Lifestyle & Beauty

PROJECT TYPE

Personal

SCOPE

UX Design

Wesbsite Concept

Mockup & Protoyping

APPLICATIONS

Axure

Illustrator

Photoshop

Indesign

About

EL BE is a one-stop beauty clinic based in Sydney CBD that offers all beauty services on the market to date. Their website is the customers' central hub of information and administration (bookings, cancellations, etc). Providing content tailored to the user's interests and creating an experience that flows through to the salon, post-treatment and beyond.

Introduction

End to End

The goal of the website is to create a smooth and user-friendly experience from when the user enters the website until post-treatment. It underwent an end-to-end process that ensured that the issues were addressed and resolved with the identified personas, resulting in a fluid personal experience.

The process included the following tasks:

Competitor Analysis
User Research & Interviews
Persona Creation
User Flows
Information Architecture
Wireframing & Prototyping
Usability Testing

Processes

Full Case Study
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